Hibiscus sabdariffa (Roselle) Petals C&S
1. UNIQUENESS OF CUT & SHIFT WITH CLEAN LABEL COMMITMENT
A Priority. A Promise.
Cut & Shift refers to a specialized particle size developed specifically for the tincture and herbal extraction industry, designed to maximize ingredient performance. Our expertise lies in a precise Angular Cut, which enhances surface interaction and supports more efficient extraction of active compounds. By preserving whole-herb synergy and respecting the inherent intelligence of plants, we maintain the complete spectrum of botanical constituents. Rooted in Ayurvedic wisdom, this approach honors the principle of Rasa (taste) as an essential element of holistic healing. Our whole herbs, botanicals and spices are entirely free from fillers, adulterants, disintegrants, synthetic colors and artificial additives.
2. ORGANIC, ETHICAL & SUSTAINABLE FARMING
Where Purity Begins, in the Soil
Our journey begins with the cultivation of Organic, Fair for Life–certified herbs, botanicals and spices, rooted in patience, respect, and responsibility. Through regenerative agricultural practices, we grow botanicals that are fully traceable, environmentally responsible and naturally potent. We work with 5,000+ farmers across 10,000+ hectares of land to source authentic, powerful herbs, botanicals and spices.
3. PHARMACEUTICAL CLEAN ROOM PROCESSING
Handled with Care · Processed with Precision
From the very first touch of harvest, the journey of every herb is sacred. At our 30,000 sq. m. organic pharmaceutical cleanroom processing facility, we treat botanicals not as commodities, but as living treasures. All storage areas are maintained at optimal temperature and humidity levels to protect delicate herbal materials. Controlled airflow, strict cleanroom protocols and continuously monitored environments ensure freshness and quality remain intact from arrival to dispatch. All our operations run on SAP systems and are supported by Organic, FFL, GMP, FSSC 22000, FSMA, ISO 14001, ISO 45001 and several other accreditations and certifications.
4. RIGOROUS QUALITY CONTROL
Science That Protects Nature’s Promise
Our three-stage quality control procedure safeguards product quality at every stage. Advanced instruments such as UPLC, LC-MS/MS, GC-MS/MS-HS, GC-MS-VS, GC-FID/ECD, HPLC, HPLC-PDA with PLD detector, ICP-MS, stability chambers and many more enable testing across 20,000+ parameters. Our 2,000 sq. m. facility is certified under ISO/IEC 17025:2017 and complies with AYUSH, FSSAI, APEDA, EIC, Tea Board, Spice Board, and GLP standards.
5. ECO-FRIENDLY PACKAGING
Packed with a Purpose
Our products are packaged in premium, recycled packaging, offering a healthier choice for consumers while significantly reducing environmental impact.
DESCRIPTION
Plant Profile
Hibiscus sabdariffa, also called Roselle, is a strong, upright plant that grows between 1.5 and 2.5 meters tall. It belongs to the Malvaceae family and can live for one or more years. The plant has reddish-purple stems and leaves that change shape as it grows—from simple oval leaves in young plants to deeply lobed leaves in older plants. It produces pale yellow flowers with dark red centers. The most important part of the plant is the thick, red calyces that grow after the petals fall. These calyces are fleshy, sour, and surround the seeds. People harvest them to make teas, jams, and other foods. Roselle is originally from West Africa, but now it grows in tropical areas around the world. In India, it is mainly grown in Rajasthan and Uttar Pradesh.
Healthcare Perspective
In Ayurveda, Hibiscus sabdariffa is known as a cooling herb. It has a bitter and astringent taste and helps balance the Pitta and Kapha doshas. It is believed to reduce extra body heat and improve blood circulation. The red calyces are often made into teas or drinks that help digestion and support heart health. In West Africa, the plant is used to maintain healthy fluid levels and support liver function. In the Caribbean and Mexico, it is called flor de Jamaica and is used as a natural diuretic and a tonic to increase energy and overall health. Across different regions, it is valued for cooling the body, aiding digestion, and boosting vitality.
Phytochemical Composition
The red calyces of Roselle are full of useful natural chemicals. Their bright red color comes from anthocyanins, mainly delphinidin-3-sambubioside and cyanidin-3-sambubioside, which act as antioxidants. They also contain organic acids like citric, malic, and tartaric acids, and a special hibiscus acid, which gives them a sour taste. The plant is rich in polyphenols and flavonoids, including gossypetin, hibiscetin, and sabdaretin, as well as vitamin C. These substances help protect the body from damage caused by free radicals. This is why Roselle is widely used in teas, jams, and traditional remedies to support heart, liver, and digestive health.
Precautions
Do not use if you have abdominal pain or diarrhea. Consult a healthcare professional before use if you are pregnant, nursing, or taking any medications. Discontinue use if diarrhea or loose stools occur. Do not exceed the recommended dose. Not intended for long-term use.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.*
