Capsicum annuum (Birds Eye Chilli) Whole
1. WHOLE-HERB SYNERGY WITH CLEAN LABEL COMMITMENT
It’s a Priority and a Promise
Whole-herb synergy honors the intrinsic intelligence of plants, ensuring the full spectrum of natural constituents. Rooted in Ayurvedic wisdom, we respect the principle of Rasa (taste) as an essential part of healing. Our whole herbs, botanicals and spices contain no fillers, adulterants, disintegrants, synthetic colors, or artificial additives.
2. ORGANIC, ETHICAL & SUSTAINABLE FARMING
Where Purity Begins, in the Soil
Our journey begins with the cultivation of Organic, Fair for Life–certified herbs, botanicals and spices, rooted in patience, respect, and responsibility. Through regenerative agricultural practices, we grow botanicals that are fully traceable, environmentally responsible and naturally potent. We work with 5,000+ farmers across 10,000+ hectares of land to source authentic, powerful herbs, botanicals and spices.
3. PHARMACEUTICAL CLEAN ROOM PROCESSING
Handled with Care · Processed with Precision
From the very first touch of harvest, the journey of every herb is sacred. At our 30,000 sq. m. organic pharmaceutical cleanroom processing facility, we treat botanicals not as commodities, but as living treasures. All storage areas are maintained at optimal temperature and humidity levels to protect delicate herbal materials. Controlled airflow, strict cleanroom protocols and continuously monitored environments ensure freshness and quality remain intact from arrival to dispatch. All our operations run on SAP systems and are supported by Organic, FFL, GMP, FSSC 22000, FSMA, ISO 14001, ISO 45001 and several other accreditations and certifications.
4. RIGOROUS QUALITY CONTROL
Science That Protects Nature’s Promise
Our three-stage quality control procedure safeguards product quality at every stage. Advanced instruments such as UPLC, LC-MS/MS, GC-MS/MS-HS, GC-MS-VS, GC-FID/ECD, HPLC, HPLC-PDA with PLD detector, ICP-MS, stability chambers and many more enable testing across 20,000+ parameters. Our 2,000 sq. m. facility is certified under ISO/IEC 17025:2017 and complies with AYUSH, FSSAI, APEDA, EIC, Tea Board, Spice Board, and GLP standards.
5. ECO-FRIENDLY PACKAGING
Packed with a Purpose
Our products are packaged in premium, recycled packaging, offering a healthier choice for consumers while significantly reducing environmental impact.
DESCRIPTION
Plant Profile
Capsicum annuum, specifically the Bird’s Eye chili variety, is a compact, perennial sub-shrub. It usually grows to a height of 0.3 to 0.5 meters. The plant is characterized by its prolific branching. It has small, lanceolate green leaves. These leaves form a thick canopy for its fruit. The plant produces small, solitary white or greenish-white flowers. They later develop into slender, tapering fruits. The fruits are about 2 to 4 cm in length. The chillies are notable for their erect growth habit. They point upward toward the sky rather than hanging a pendant. Their transition from a bright green to a vivid, glossy red upon maturity. Renowned for their intense pungency. They typically register between 50,000 and 100,000 Scoville Heat Units (SHU). They deliver a sharp and clean heat. They also have a slightly fruity undertone that is fundamental to many global cuisines. While the Capsicum genus originated in the Americas. Specifically, Mexico and Central America. Bird’s Eye chili has become one of the most widely naturalized varieties globally. In India, it is extensively cultivated. Major growing regions include the Northeastern states. Such as Mizoram, and southern regions like Kerala.
Healthcare Perspective
In Ayurveda, Capsicum annuum is also known as Raktamaricha or Katuvira. It is categorized as having a pungent taste (Katu rasa) and a heating potency (Ushna virya). Traditionally, it is utilized with the intent to balance Kapha and Vata doshas. It works by stimulating the digestive fire (Agni). Practitioners associate this with the management of sluggish digestion, flatulence, and reduced appetite. In Ayurveda, such as Siddha and Unani, the fruit is valued as a stimulant and rubefacient. Historically, it has been prepared as a topical paste or infused oil. These preparations are used to increase local blood circulation and provide a warming sensation. Particularly in the context of musculoskeletal discomforts like joint stiffness. Furthermore, folk medicine across South and Southeast Asia often incorporates the Bird's Eye chili for respiratory support. Its sharp heat is thought to act as a deodorant to assist in clearing nasal and bronchial congestion. The plant's high concentration of capsaicin serves as the primary driver for these traditional applications. It also laid the foundation for modern topical formulations.
Phytochemical Composition
The chemical complexity of Capsicum annuum (Bird’s Eye chili) is dominated by capsaicinoids. These are a group of alkaloid compounds responsible for its signature heat. The most prevalent of these is capsaicin. It accounts for approximately 70% of the total capsaicinoid content. Dihydrocapsaicin, nordihydrocapsaicin, and homocapsaicin are also present. Beyond these "pungent principles," the fruit is a prolific source of antioxidant pigments known as carotenoids. Capsanthin is the primary red pigment. Lutein, zeaxanthin, and beta-carotene (provitamin A) are also present. The plant also contains a diverse array of phenolic compounds and flavonoids. Including quercetin, luteolin, and sinapic acid, which contribute to its overall bioactive profile. Nutritionally, the Bird's Eye variety is exceptionally high in vitamin C (ascorbic acid). Its vitamin C levels often exceed the concentration found in citrus fruits. It also provides significant amounts of vitamin B6, vitamin K1, and essential minerals like potassium and copper.
Precautions
Do not use if you have abdominal pain or diarrhea. Consult a healthcare professional before use if you are pregnant, nursing, or taking any medications. Discontinue use if diarrhea or loose stools occur. Do not exceed the recommended dose. Not intended for long-term use.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.*
Available Forms
Capsicum annuum (Birds Eye Chilli) Fruit Powder
View Product
Capsicum annuum (Chilli) Fruits Powder
View Product
Capsicum annuum (Red Chili Flakes) Flakes
View Product
